Arquivo da tag: Comportamento

Entenda o seu cliente com Design Thinking!

Temos o orgulho de trazer mais um conteúdo poderoso para você, colhido na Feira do Empreendedor Sebrae 2016. Demorou para ficar pronto, mas fizemos com muito cuidado, aproveitando tudo que aprendemos com nossos leitores até aqui. Por isso, se você já acompanha as nossas postagens e nos deu o seu feedback, obrigado!

Dessa vez, quem cedeu o seu tempo para compartilhar conhecimento de qualidade conosco foi a Fernanda Antonioli. Ela é Engagement Leader no IBM THINKLab e tem a responsabilidade de provocar insights inovadores, de forma colaborativa, com os clientes da IBM de toda a América Latina, considerando sempre a melhor experiência possível para o usuário final.

A Fernanda é antropóloga e realizou pesquisas muito interessantes sobre o turismo feminino no Brasil. Ainda na graduação, sua visão inovadora lhe rendeu um importante prêmio nos EUA e também um intercâmbio de um ano na Dinamarca. De volta ao Brasil, ingressou no mundo corporativo e concluiu suas pesquisas com um mestrado pela Unicamp.

Fernanda Antonioli no Hackatruck IBM, durante a Feira do Empreendedor

A seguir, você confere o belo workshop que ela ofereceu durante a Feira do Empreendedor, na íntegra!

Continuar lendo Entenda o seu cliente com Design Thinking!

Anúncios

Design Thinking e Manifesto Ágil na prática, com Rodrigo Giaffredo

Agora, você confere a palestra que o Rodrigo Giaffredo deu na Feira do Empreendedor Sebrae 2016.

O Giaffredo é Foward Thinker na IBM. Seu trabalho é como se fosse o de um técnico de time de futebol, ele ajuda os profissionais da IBM a enxergarem novas oportunidades, a criarem ferramentas inovadoras e a pensarem sobre a experiência de consumo do cliente, para entregarem resultados que tornem a empresa cada mais competitiva e valorizada no mercado.

IMG_9633 Editado

Ele falou sobre as mudanças que grandes empresas estão passando, em busca de melhorar sua percepção sobre a experiência de compra do cliente. Mostrou como funcionam equipes de alto desempenho.E falou sobre ferramentas importantes nesse processo, como o Design Thinking e o Manifesto Ágil.

Não esqueça de deixar seus comentários no final, responder à enquete dizendo o que achou do formato do texto e de compartilhar com quem precisa ou gosta dessas dicas!

Continuar lendo Design Thinking e Manifesto Ágil na prática, com Rodrigo Giaffredo

Australiano decide tomar um café com todos seus 1088 amigos do Facebook

Ao se deparar com a lista de pessoas “desconhecidas” ou distantes em seu Facebook, Matt Kulesza decidiu apagar alguns contatos, mas mudou de ideia e resolveu conhecer melhor seus “amigos” ao invés de excluí-los. Para isso marcou um café com cada um deles.

Coffee #14: Sally Humble (friends on Facebook since September 2011, 53 mutual friends) This afternoon I had coffee and “natural, orange” wine with the very talented and hilarious Sally Humble.  Sally was in the year level above me in high school and also happens to be my sister’s best friend’s sister, so we had been friendly with each other for years. She’s also one of two people from high school I’m still in touch with (her brother being the other person). In 2011 she posted a random Facebook status looking for staff to work at a Japanese restaurant in East Brunswick that she was helping to open and work at as manager. Looking for work at the time and wanting a change of pace from the music industry I decided to give fine dining hospo work a crack. That one decision and Facebook status of Sally’s ended up inspiring a domino effect resulting in my relationship with Sophie and relocation to Tokyo in 2012. But back to Sally. We became super close friends working together, she taught me everything I know about wine and we’ve had a lot of good times together over the years. We’d only seen each other once or twice since I got back to Melbourne, so today we had a lot to catch up on. Sally is officially considered a “super taster” and is regarded as one of Australia’s best sommeliers. Back in 2011 she won the ‘Pinot Noir Award’ as part of the ‘Best Sommelier in Australia’ competition and as a result, won return flights to France - an award that she hasn’t yet taken. Being between jobs and houses, a chunk of our catch up today was spent trying to convince Sally that it was a perfect time for her to have a “fuck it I’m outta here” moment and go overseas to work.  We talked a lot about wine and the current trend of natural wines and Sally’s thoughts on them. We drank a glass of natural ‘orange’ wine from the Yarra Valley, which I loved. Sally explained to me how orange wine is made by white grapes fermenting on their skins, which drinks like a white wine, looks orange but can also drink like a red wine thanks to all the tannin within it.  Whether it’s stories about getting / regretting her first tattoo, giving her pet rabbit that jizzes everywhere to the owners of a Vietnamese restaurant, hanging out in Toorak “meeting rich people” or deciding to represent herself in court over a huge amount of CityLink fines, Sally always has a hilarious story to tell and has an electric energy about her whenever we chat and hang out.As well as a glass of natural orange wine, Sally and I both drank an espresso each which she very generously shouted me. AH! And thank you so much for my ‘Good Cafe Guide’ present! You’re the best. Go to Europe! xoxo

Para registrar a experiência, ele decidiu postar uma foto e um resumo de cada um dos encontros. A estimativa é de concluir o projeto em 3 anos.

Coffee #20: Kate Cake (friends on Facebook since March 2011, 36 mutual friends)This morning I had the absolute pleasure of catching up with yet another ridiculously talented, finger-in-many-pies, inspirational go-getter-type Kate Cake. Kate and I met through her excellent, self-proclaimed ‘whorecore’ band Toxic Lipstick in 2010. For the uninitiated, think suburban Australian teen, punky-break beats with lots of screaming (but with an edge of cuteness) and songs about ‘ponies, boys, puberty, shafting acid and hosting exclusive popcorn sleepovers’ with such classics including ‘Horse Forever’ and ‘Mr. McGrottom (with a bottom for a head and a head for a bottom).’ Our bands played together at a warehouse party in Brunswick and shortly after we became what Kate referred to today as “internet friends.”Kate is a lecturer at NMIT where she teaches illustration and multimedia design. She’s also an amazing artist (my iPhone case is one of her designs), additionally covering textiles, installations and animation. She’s just released a huge range of her work, printed on pillows, mugs, doonas and bags through Society6. So good. Her whole style, be it design, music and art in general is A+, she’s one of my favourite local artists, and has developed an aesthetic that is very identifiably ‘Kate Geck.’ She also works at Artful Dodgers Studios, a space which focuses on providing youths whose lives may have been affected by difficult circumstances to create all mediums of artistic expression. Cool. Kate used to live in Osaka, so today we talked about our respective experiences living in Japan, our mutual appreciation of squat toilets and the weird Western style toilet ‘potty’ she had in her Osaka apartment. We also talked about emerging technologies in wearable, augmented-reality fashions Kate’s flirtings with writing musicals and some of her artistic influences. Kate and I both drank two flat whites each. Thanks so much for taking the time out of your morning to catch up, Kate! See you IRL for karaoke soon. :-)

Confira em 1000+ COFFES.